BMW
Audio partner since 2008, across changing production houses. IPTV audio post for BMW TV, sound design for films, and internal communication across the group. The volume was the reason to build an efficient pipeline. And how Tonfabrik was born.
The brief that built the studio.
BMW TV, with Saint Elmo's
- Hundreds of films from 2008 to 2013
- Weekly magazine formats, daily coverage during Berlinale
- Historic vehicles and design icons as the recurring thread
- Still live on the BMW Deutschland YouTube channel. Tagged BMW TV in the channel keywords today
The relationship outlasted the production houses it moved through. The voice that brought BMW in stayed, and became part of the studio.
From 2008 to 2013, BMW TV ran at high volume. Several films a week, daily during Berlinale. It was the first IPTV channel from a premium car maker, and we came in the year after it launched. That volume only works if voice, sound design, mix and music run as one loop. Briefed once, delivered ready to send. That loop is what the studio became.
Beyond the channel
- Sound design and music for BMW films, launch films included
- Audio for high-stakes communication, from investor relations to the executive board
- Same ear, same standard, long after BMW TV wrapped
BMW · MINI · Rolls-Royce · Alpina. The whole group, one studio.
By now we know the whole range well enough to sell it. We'd rather mix it.