Audio partner since 2008, across changing production houses. IPTV audio post for BMW TV, product films, and work across the group. The volume was the reason to build an efficient pipeline — and how Tonfabrik was born.
The relationship outlasted the production houses it moved through. The voice that brought BMW in stayed, and became part of the studio.
From 2008 to 2013, BMW TV ran at high volume — several films a week, daily during Berlinale. It was the first IPTV channel from a premium car maker, and we came in the year after it launched. That volume only works if voice, sound design, mix and music run as one loop — briefed once, delivered ready to send. That loop is what the studio became.