Pipeline at scale. Casting by character.

Content Ops needed the files to land — named, normalised, ready for ingest. Localisation needed authentic voices, not a roster ticking down a sheet. Production needed one partner across the chain — casting, transcription, recording, mix, master. Marketing needed the drop on time for the campaign — no escalation, no missed slot. The pipeline did all four — automated where it should be, hand-finished where it counts.

Built before GPT was a thing

• AI-supported cloud workflow — designed before LLMs were the default answer
• Transcription, translation, voice recording, mix and master at platform scale
• Voice casting beyond the roster — personalities that merged with the original trainer
• Editorial direction in German and English — the right words, the right pauses, with the trainer
• Pure-audio formats — outdoor runs and meditations, no screen needed
• Decentralised team, real-time editorial — agile delivery, marketing-synced

The pure-audio spin-off

Gymondo invented a new format: workouts without screens — outdoor runs and guided meditations, ears only. We shaped the audio side: voice direction, dramaturgy, mix logic for closed-eye attention. The format was theirs. The detail was ours.

Lip-sync was never the point — energy was. We loved it.

8,000 minutes. 2019–2023. English-spoken trainers, German-felt voices.